Jacob & Co invited MAD Paris to reinterpret one of their signature timepieces, The World Is Yours. Originally, this model was inspired by the watch Jacob Arabo received at the age of 13 from his father, Nison Arabov.
The dual time zone complication was designed for frequent travelers, allowing them to keep track of two locations simultaneously. For this project, I drew inspiration from the bird’s-eye view of a city as seen from an airplane. By merging this perspective with MAD Paris’s signature dark aesthetic, the concept evolved into a vision of a glowing metropolis at night, echoing the beauty of illuminated cityscapes from above.
I explored different styles of indicators and numerals to refine both the aesthetic and functional aspects of the design. This process allowed me to test various configurations and ultimately create a piece that balances simplicity with complexity.